You Blog to make your phone ring. But how many "Localism" posts have you done about a Restaurant, Retail Store, or Local Event, and the Callers thought that it was YOUR restaurant, store, or event?
Barbara Todaro blogged about an Italian Grocery Market. Someone called Barbara and asked, "What is the price of Salami today?" Barbara was not amused. She stated that she will not be posting any more blogs about Local Businesses.
I have personally received calls for Whole Foods, Bass Pro Shops, and Trader Joe's. I wrote Blogs about these stores coming to Tallahassee. The Callers searched the Internet, my Blog appeared on the first page of the search results. They simply scrolled down to my phone number and called, thinking that I am Whole Foods!
What about you? Do you post Local Blogs? Do you enjoy getting Localism calls? Are you able to turn that call into a Conversation about Real Estate? Can you convert that Lead into a potential Buyer or Seller?
Or like Barbara, are you tired of talking about the price of Salami?
Carol Ann Palmieri wrote a post today titled “finally all this blogging pays off” and I thought I’d share my thoughts on that topic and share what makes my phone ring. I will tell you that writing about local businesses is a nice touch, and the business owners always appreciate it. I wrote a few posts on my favorite businesses in Franklin MA and I, too, received a few calls on them.
When I wrote about an Italian market in Franklin called Ferrara’s Market, I received a phone call a few days later asking how much the damn salami was!!! That’s the last type of call I want to receive and that ended my writing blog posts on businesses.
I want the phone to ring with buyer and seller calls. I need our phone to ring asking us for a Free Market Analysis. The only way that happens is to write blog posts about listings; and subdivisions; and market reports on active, pending and closed homes; and offering a Free Market Analysis; and posting my “just listed, another sale pending and closed another one” postcards.
The only reason I blog is to make my phone ring. It’s to expose our inventory in order to sell it and to capture more listings. It’s to show potential sellers how we market. Is a homeowner interested in reading a post about Italian cold cuts??
Some will defend that type of localism post by saying it's a reflection of your knowledge of the marketplace. If homeowners are seeing a variety of listings posted, they KNOW I KNOW THE MARKETPLACE.
Potential sellers are only interested in seeing how you will present their home online. I want more listings and marketing our inventory online is how we will close those future sellers. We market our listings online more than any other agent in our town of Franklin MA, and that complements our offline marketing to make our phone ring. That’s why I do this everyday!!!
Disclaimer: Nothing in this blog article is to be construed as legal advice, tax advice, or financial advice. For legal advice see an attorney. For tax advice or financial advice see a tax attorney, certified public accountant, or other qualified professional.
Frederick Griffin, Licensed Real Estate Broker Tallahassee, Florida