Fred Griffin: Be Careful What You Blog About! We Sell Real Estate, Not Salami

Be Careful What You Blog About! We Sell Real Estate, Not Salami

     You Blog to make your phone ring.  But how many "Localism" posts have you done about a Restaurant, Retail Store, or Local Event, and the Callers thought that it was YOUR restaurant, store, or event? 

     Barbara Todaro blogged about an Italian Grocery Market.  Someone called Barbara and asked, "What is the price of Salami today?"  Barbara was not amused.  She stated that she will not be posting any more blogs about Local Businesses. 

     I have personally received calls for Whole Foods, Bass Pro Shops, and Trader Joe's.  I wrote Blogs about these stores coming to Tallahassee.  The Callers searched the Internet, my Blog appeared on the first page of the search results.  They simply scrolled down to my phone number and called, thinking that I am Whole Foods!

     What about you?  Do you post Local Blogs?  Do you enjoy getting Localism calls?  Are you able to turn that call into a Conversation about Real Estate?  Can you convert that Lead into a potential Buyer or Seller? 


     Or like Barbara, are you tired of talking about the price of Salami?


Carol Ann Palmieri wrote a post today titled “finally all this blogging pays off” and I thought I’d share my thoughts on that topic and share what makes my phone ring.  I will tell you that writing about local businesses is a nice touch, and the business owners always appreciate it.  I wrote a few posts on my favorite businesses in Franklin MA and I, too, received a few calls on them. 

When I wrote about an Italian market in Franklin called Ferrara’s Market, I received a phone call a few days later asking how much the damn salami was!!! That’s the last type of call I want to receive and that ended my writing blog posts on businesses. 

I want the phone to ring with buyer and seller calls.  I need our phone to ring asking us for a Free Market Analysis.  The only way that happens is to write blog posts about listings; and subdivisions; and market reports on active, pending and closed homes; and offering a Free Market Analysis; and posting my “just listed, another sale pending and closed another one” postcards. 

The only reason I blog is to make my phone ring.  It’s to expose our inventory in order to sell it and to capture more listings.  It’s to show potential sellers how we market.  Is a homeowner interested in reading a post about Italian cold cuts??

Some will defend that type of localism post by saying it's a reflection of your knowledge of the marketplace.  If homeowners are seeing a variety of listings posted, they KNOW I KNOW THE MARKETPLACE.

Potential sellers are only interested in seeing how you will present their home online.  I want more listings and marketing our inventory online is how we will close those future sellers.  We market our listings online more than any other agent in our town of Franklin MA, and that complements our offline marketing to make our phone ring.  That’s why I do this everyday!!!

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Frederick Griffin, Licensed Florida Real Estate Broker    







Tallahassee Florida Metropolitan Area    


Disclaimer:  Nothing in the above blog article is to be construed as legal advice, tax advice, or financial advice.  For legal advice see an attorney.   For tax advice or financial advice see a tax attorney, certified public accountant, or other qualified professional.



Hi Fred.... thanks for the reblog.... no more localism posts on businesses for me.... there are easier ways to find business.....

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) almost 7 years ago


I find them helpful, especially when working with buyers who have questions about local service people.  I use them and I recommend them.

Always have.  Always will.

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley,, MD & VA Homes and Real Estate) almost 7 years ago

Fred, it is yes to the first question and then no there after.  I am always polite when they call, but I also let them know if they had read the blog they would have seen I was providing information about the business.  I then usually give the business a good recommendation, and ask the caller to call them directly.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) almost 7 years ago

Fred, When in NJ I did a post on Sayen Gardens (a local botantical garden) and someone called me about decorating gazebos.  I did a post about the 4H fair and someone called me about how to set up a booth.  I did a post several years ago on sea turtles on the beaches in Naples and Marco and some nut called me to see if he could purchae a sea turtle for his friend.  Despite all of that, I still sometimes do localism posts on businesses.

Posted by Christine O'Shea (Christine E O'Shea Broker) almost 7 years ago

Fred, interesting topic and comments back & forth.  I am not an agent so I do very few localism posts, but I see the benefit of doing them. 

The AR members that do a lot of localism posts often put a disclaimer at end saying I don't sell salami, but I do sell real estate.  If you are thinking of buying or selling in Erie, PA give me a call.

Just Mary's two cents.

Posted by Mary Yonkers, Erie/PA Real Estate Instructor (Alan Kells School of Real Estate/Howard Hanna Real Estate) almost 7 years ago

Good choice for a re-blog. A phone call or two should not deter bloggers from writing about local businesses that need our help.

I write a lot of localisms but do not receive these calls.

Posted by Roy Kelley (Realty Group Referrals) almost 7 years ago

Thanks, Everyone!

     Sometimes those calls are awkward, most of the time they don't go anywhere... but I have met some local people who are now "in the pipeline".  I will continue posting Localism Blogs!

Posted by Fred Griffin Tallahassee Real Estate, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) almost 7 years ago

I still get calls for a builder who went out of business a few years ago all because I mentioned the builder name in posts about some of the local neighborhoods!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 7 years ago